About National Consumer Panel

Summary

The National Consumer Panel or just NCP is an operational joint venture between IRi and Nielsen. It was founded in 2010. Its headquarters is based in New York, United States. The National Consumer Panel is designed to provide IRi and Nielsen with actionable consumer data. The company specializes in the following areas: Panel Management, Recruitment, Data Collection, Surveys, and Data Processing & Tabulation. The mission of NCP is as follows: "to provide IRi and Nielsen with the most complete view into consumers’ purchase and attitudinal behavior in the US market". In 2016 the company got the Best Companies to Work for New York award.

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